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A Kyiv Studio Gambles on the Vertical Drama

At the outset, Holywater was not a television outfit. It was in 2020 that Bogdan Nesvit and Anatolii Kasianov established the company in Kyiv, Ukraine, and its portfolio even now reads more like a mobile entertainment lab than a streaming platform. My Drama shares the portfolio with My Passion for books, My Muse for AI and FreeBits. It is telling that the lineup https://reelsshorts.net/actors/ is this broad, since it shows a business that sees video as one of several consumer products instead of its whole identity. The vertical drama, a format born in China as duanju and framed 9:16 for a phone held upright, was where it eventually placed its wager. The groups behind the sector’s largest players were Chinese and Singaporean, which made this a daring market for a small Ukrainian company to enter.

Spring 2024 and the Arrival of the My Drama App

The exact date of the My Drama app hinges on which record you believe, but it launched in spring 2024. The launch timing differs by source: TechCrunch placed it in April, Google Play shows March 13, 2024, and the App Store shows May 9, 2024. Android seems to have come first, as the difference between those store dates indicates, with the iPhone version following about two months later. The opening slate was heavily built around the genre’s favorite tropes. Initial titles such as The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss tell you most of what you need to know about the tone through their names alone. The company was ultimately distinguished not by the stories themselves but by the collaborator it would soon be producing them with.

Fox, $22M in Funding and a Webby Win

The month My Drama stopped being a startup curiosity was October 2025. Fox Entertainment took an equity stake in Holywater, with an agreement that included a commitment to make more than 200 vertical titles over two years. Then, in January 2026, three months on, Holywater secured $22M in a round led by Horizon Capital. The service hosts Fox-produced titles including Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. A Webby Award for Best Streaming Service from 2025 also belongs to the company, which displays it on its App Store listing. Together, these milestones hand My Drama something few rivals can claim: a major American studio acting as both shareholder and producer.

My Drama: The Fact File

The table below is the short version of the story for when you only have a moment. It brings together the ownership, legal, platform and pricing details that count most to a new viewer. All prices are taken from the US App Store as of September 2026. Country, platform and promotion all affect them, so read them as a rough guide rather than a quote. The install count comes from Google Play, where the app lists 5M+ downloads. The legal entity you deal with depends on where you live, which turns out to be relevant if you ever need to dispute a charge.

Topic Information
Owned by Holywater, established in Kyiv, Ukraine, in 2020
Founders Bogdan Nesvit and Anatolii Kasianov
Companion apps My Passion (books), My Muse (AI), FreeBits
Contracting entity, US users XOLY LIMITED (Delaware)
Contracting entity, other users Holy Water Limited (Nicosia, Cyprus)
Release Spring 2024 (Google Play on March 13; App Store on May 9)
Supported platforms iPhone, iPad, Android, Apple TV (tvOS 18+), Vision Pro and web
Android downloads 5M+ on Google Play
Full-access pass About $19.99 a week, with automatic renewal
Coin packs Around $4.99 to $24.99
Premium plans About $4.99 to $9.99
Studio partner Fox Entertainment, equity stake since October 2025, 200+ titles over two years
Investment $22M raised in January 2026, led by Horizon Capital
Honors 2025 Webby Award, Best Streaming Service

The My Drama Viewing Experience

The basic experience is the one the whole category is built on. Episodes are vertical, formatted for a phone held upright, and in this genre they typically run a minute or two before a cliffhanger propels you to the next one. Because series often run anywhere from 20 to 100 episodes, a single story can quietly swallow an evening in bite-sized pieces. Where this drama app truly distinguishes itself is the range of screens it supports. Besides iPhone, iPad and Android, the app appears for Apple TV running tvOS 18 or later and for Vision Pro. ReelShort’s App Store listing, by comparison, shows no Apple TV version at all, which suggests that that big-screen option is less common than you might expect. While a 9:16 frame will never fill a widescreen television, the option transforms a solo phone habit into something a couple can enjoy together.

On the content side, the catalog mixes Holywater’s own early productions with the growing Fox slate. The Fox releases stay close to the genre’s well-worn formula, as titles like Billionaire Blackmail and Bound by Obsession make clear. The fair caveat here is scale. The app shows 5M+ installs on Google Play, a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. That gap reveals where My Drama sits in 2026, as a well-funded challenger rather than the category leader.

My Drama Pricing in 2026

Holywater sells access in three ways, and the headline figure is the weekly pass. “My Drama: Full Access” is priced at about $19.99 per week in the US App Store as of September 2026. That places it on par with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, which are listed at about the same price in the same store. To unlock individual episodes, there are coin packs priced from about $4.99 to $24.99. The store also lists a separate Premium tier at about $4.99 to $9.99, which gives lighter viewers cheaper entry points than the full pass. As prices change by country, platform and promotion, the figure on your own device may differ. Like its rivals’ plans, the weekly subscription auto-renews until you cancel it. Four renewals of a $19.99 weekly pass come to about $80 a month, so do the arithmetic before you commit.

Terms Worth Knowing Before You Pay

Most viewers give less attention than they should to the fine print in My Drama’s terms of use. There is no easy refund if a series lets you down after you unlock it, because coin purchases are final. On top of that, coins are forfeited after 12 months of inactivity, so a balance you ignore for a year can simply vanish. A 14-day right of withdrawal applies to viewers in the EU and UK, in line with the consumer rules in those markets. Purchases on the web are listed as non-refundable except where the law requires otherwise. Most important of all, the terms say clearly that deleting the app does not cancel your subscription. On an iPhone you cancel under Settings, then your name, then Subscriptions, while Android users use the Subscriptions menu in Google Play. Refunds for store purchases are dealt with by Apple or Google, not by Holywater.

It is also wise to know exactly who sits on the other side of the contract. For US users, the counterparty is XOLY LIMITED, a Delaware company; everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies here as much as to any vertical drama app. Modded APKs, unlimited coins and free coin generators come from unofficial sites, and those sites are not a safe way to watch anything. If the price seems too high, the legal move is to cancel the pass, not to go hunting for a hack.

The Verdict: A Challenger With Hollywood

By install counts, My Drama is not close to being the largest vertical drama app. What it offers instead is an unusual combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers there is a practical benefit in Apple TV support, which ReelShort, for one, does not list. The drawback is the same one that dogs every rival, namely a weekly pass of about $19.99 that renews quietly in the background. If you simply want the largest claimed library, ShortMax, with its 50,000+ dramas, is the more obvious choice. If you want Fox-produced romance and the option to watch on a TV, the My Drama app earns a place on your home screen. Either way, create a reminder the day you subscribe, and cancel through your store account rather than trusting the delete button.

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